​The LED Billboard Penang is placed in Magazine Road that has a major thoroughfare in the city of George Town in Penang, Malaysia. The one-way road, one of the busiest in the city center, runs along some of George Town's major landmarks, including Komtar and 1st Avenue Mall. The western end of Magazine Road joins the similarly-named Magazine Circus, which also intersects four other major roads within the city center - Penang Road, Macalister Road, Dato Keramat Road and Brick Kiln Road.

LED screen advertising helps businesses in reaching a satisfactory number of target customers that are able to generate more product sales. The advertisements are displayed in high visibility at both close and large distances due to its vivid and bright screen color. Penang LED Billboard is the easiest way to acquire new customers for a company business and get them to make additional purchases, which is known as customer retention. The strategic location of the LED screen are able to target audiences such as working adults, affluent homemakers, business leaders, and professionals. The benefit of LED screen advertising is businesses are able to deliver their brand message to the audiences effectively.