Strategically located at Jalan Bukit Bintang near to Pavilion KL. Targeting traffic from Jln Tun Razak heading into the CBD and shopping district of KL. This is one of the main road leading into the city and bumper to bumper jam throughout the day.

The LED screen is located in the center of Jalan Raja Chulan and Bukit Bintang Street, which is near to the Pavilion Shopping Mall. The location is considered as strategic as there are several choices for accommodation, entertainment, dining, shopping and etc. Every month, the LED screen is able to achieve approximately 2.5 million of traffic counts.

Since the opening from 2007, Pavilion Kuala Lumpur has been one of the most popular shopping mall in Kuala Lumpur. There are over 550 outlets in the mall, occupying approximately 1.37 million square feet. It is undeniable to say that the LED advertising is able to expand the customer base as the traffic nearby is extremely high, thereby able to target different category of market segment such as working adults, professionals, business leaders and teenagers.