​Kota Bahru is the capital city of Kelantan, Malaysia and its name literally means “new city” or “new fort” in Malay. This city serves as the main gateway to visitors who are on their way to the tropical, beautiful island of Perhentian. Kota Bahru is also home to unique architectural royal palaces and museums.

The LED screen is located in Kota Bharu. Passersby from Jalan Raja Perempuan Zainab II are able to spot the LED screen. Also, passersby from the other side of the road are able to view the LED screen as well. There are a few eateries and office buildings nearby the LED screen such as One Stop Kopitiam, BSN and Bank Rakyat. ​The strategic location of the LED screen are able to target audiences such as working adults, affluent homemakers, business leaders, and professionals. The benefit of LED screen advertising is businesses are able to deliver their brand message to the audiences effectively.